MorphCostumes is a Main Street example of tariff effects. It makes its costumes in China, which has a 30-year start on the rest of the world in the business of clothing production. Moving production elsewhere is prohibitively expensive.
That Walmart deal was a smart way for Apple to test out the viability of cheaper MacBooks without building an entirely new product. But now the M1 Air’s design looks seriously dated, and the company also needs to move beyond the six-year-old M1 chip. It's time to get serious about delivering a true low-cost Apple laptop.
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