AI 的引入,让这种高度依赖人工协作的结构显得系统性落后。此时平台化的核心意义,在于把原本松散的人力网络,重新收拢进一个“可被调度、可被沉淀、可被放大”的系统之中。从策略生成、创意产出到媒介投放与效果复盘,所有环节的数据、判断和结果,都能够在同一个系统中被记录、被复用、被模型学习。
There’s just one hitch: the system still needs guinea pigs. Even the best weather models can’t pinpoint where clear-air turbulence will occur. So the NCAR programs continue to rely on firsthand reports from planes that have already been tossed around. New technologies could change that in coming years. A plane equipped with a lidar sensor—which uses lasers to detect much finer particles than radar can—could pick up on turbulence even in a cloudless sky. But lidar systems are still too bulky and expensive to fit into a plane’s nose cone. And the government and the airline industry have been slow to invest in improving them. For now, the best hope for a flight heading into turbulence might be to program the plane itself to ride the bumps.
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